Scentbird

Scentbird is a direct-to-consumer fragrance subscription service that lets members try designer and niche perfumes and colognes for a monthly fee. Subscribers receive a 30-day supply (8ml vial) from a catalog of 600+ fragrances. Founded in 2014 and backed by Y Combinator (S15 batch), the company grew from 400 subscribers at its seed stage to over 500,000. Scentbird also operates sub-brands including Deck of Scarlet (makeup), Confessions of a Rebel (gender-inclusive fragrance), and Goodhabit (skincare).