Honeylove

Direct-to-consumer women's intimates and shapewear brand. Honeylove's flagship Sculptwear line uses supportive structures in seams and patent-pending BoostBands to accentuate natural curves rather than flatten them. Products span shapewear, bras, clothing, pajamas, and activewear, priced at $60-$100. Available on honeylove.com and in Nordstrom, Dillard's, and Von Maur stores. Founded by EDM artist Betsie Larkin after frustration with shapewear malfunctioning during live performances.